New Product: Parabolic Umbrella

Westcott prepares to launch three new parabolic umbrellas to the market.

TOLEDO, OH – March 9, 2011 – Westcott is excited to announce the launch of three new parabolic umbrellas to the Westcott line – White Diffusion, Silver and White/Black. Each umbrella is 7′ (2.2m) and weights only 2.5 lbs (1.13kg). These parabolic umbrellas are constructed using 16 durable fiberglass ribs composite that offer added strength and durability over standard steel or aluminum frames. The custom-designed center umbrella shaft is engineered with double the thickness of most umbrella shafts. This durable shaft has a standard 7mm tapered tip that fits into virtually all photography equipment.

The 7′ White Diffusion Parabolic Umbrella (#4632) is an ideal solution for diffusing large areas of harsh light. The 7′ Silver Parabolic Umbrella (#4633) offers maximum light reflection. The 7′ White/Black Parabolic Umbrella (#4634) offers a white interior that softens and broadens bounced light with a solid black backing to eliminate any potential for back spill light. All comes standard comes with a heavy-duty nylon carry case with shoulder strap. It is lightweight and ideal for travel.

Each umbrella (#4632, #4633, #4634) comes with an introductory rate of $129.90 and average street price of $99.90. To purchase these umbrellas, visit our website www.fjwestcott.com and click the ‘Dealer Locator’ at the top. Input your city information and you will be able to find a dealer near you.

About The F.J. Westcott Company

The F.J. Westcott Company is an industry-leading producer of photography and video lighting products. Founded in 1899, F.J. Westcott pioneered the photography light control industry, and today offers a complete portfolio of lighting equipment, light modifiers, backgrounds and accessories to professionals, enthusiasts and consumers. Headquartered in Toledo, Ohio, F.J. Westcott consists of brands including Westcott® professional lighting equipment, Photo Basics® enthusiast and educational lighting products, and a background rental service RentScenicBackgrounds.com.

For more information, on F.J. Westcott, please visit www.fjwestcott.com or call (800) 886-1689.